Keck Medicine of USC
Creating new branding and identity guidelines for USC's medical enterprise to support its growth
The Results
I used motion graphics to bring Keck Medicine’s identity guidelines to life, creating a dynamic visual story that made the standards clear, engaging, and memorable. The experience was designed to help current employees, future hires and new partners consistently apply the Keck Medicine identity across every touchpoint.
7000
Employees and partners equipped to apply the brand consistently
100+
Hospitals and clinics accross the health system supported by clear brand standards
10%
Reduction in time spent replying to emails with brand related questions
About Keck Medicine of USC
Keck Medicine of USC is the University of Southern California’s medical enterprise, combining best-in-class physicians, access to cutting edge research, and state-of-the-art facilities to provide highly specialized care for its patients.
The Challenge
As Keck Medicine of USC rapidly expanded its physical and digital footprint—acquiring new hospitals and launching new digital channels—its existing branding and identity website had become outdated and no longer supported the needs of a growing health system.
The Solution
I created an animated brand education video and a series of visual assets for a new branding and identity website to make Keck Medicine’s graphic identity easier to understand, apply, and maintain consistently across an expanding range of digital and physical touchpoints.
